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From the Raving Clients blog
Most websites look pretty but fail to deliver when it comes to the important things for the business. Regardless of your industry, the principle goal of your website should be able to generate lead and sales as well as helping your business achieve its goals online.
After more than a decade of working with clients on websites, we’ve discovered that preparing content for your website is one of the biggest bottlenecks of the website development process. While it’s a little bit daunting, and seemingly a huge task, the first hurdle with writing your content is actually getting started.
Have you ever visited a shop and felt completely out of place? You lost interest very quickly and couldn’t get out there fast enough. However, if you visited a shop where you were made to feel welcomed and they talked your language, you’ll most likely hang around and buy. That is the case with your website.
Do you want to be like everyone else or the business that stands out from the pack and crashes the market? Understanding your competition is crucial to getting the attention of your ideal customer and winning your market.